• Distribution partnership established with MARIANNEBOLLE Co., Ltd. (Japan)
• The brand was formally introduced to the China market.

• Offline channel build-out across cosmetics retailers, boutiques and chain stores.

• Launched as a cosmetics brand.

(Japan)

• First ten-year agreement signed with MARIANNEBOLLE Japan
• Formalising a deeper partnership.

• Tmall flagship store opened.
• E-commerce channel officially launched.

• Distribution partnership established with MARIANNEBOLLE Co., Ltd. (Japan)
• The brand was formally introduced to the China market.
• Offline channel build-out across cosmetics retailers, boutiques and chain stores.

• Douyin brand store opened.

• Xiaohongshu brand store opened.

• Entered the department store channel with SKP, SKPS and DT-51 under Beijing Hualian Group.
• Base makeup ranked top 3 on the Douyin beauty chart and No.1 on the consumer repurchase chart
• 1 million Angel Glow powders sold
• Lifting brand retail sales to RMB 600 million in GMV.

• The brand was relaunched.
• The first SOGO counter opened in Causeway Bay, followed by a SOGO counter in Kai Tak.

• Pop-up store opened in Hangzhou.

• Brand website and e-commerce launched
• Pop-up stores at IFC and Langham Beauty
• COSME flagship store opened in Tsim Sha Tsui.

• Brand e-commerce and PR launch
• Shopee store opened
• First offline pop-up store at Sunway Pyramid Mall.

• First offline counter opened.

(Hong Kong)

• Entered Sephora Hong Kong
• Expanded to the Sephora stores at IFC, Windsor House, APM and K11 MUSEA.
• Balancing Cleansing Oil ranked No.2 in makeup removers and the wash range No.7 in Sephora's wash category.

• Entered A&T, a Japanese beauty collective store with four outlets across Malaysia.